Cipher Prime is proud to say we've partnered with indiePub yet again to help us get Fractal on the iPad.

For some, this might seem a bit strange. "Why exactly would an independent game company go about using a publisher? And why twice? I thought indie game dev was all about self-publishing?"

While that's the ultimate goal, things don't always work out to be so perfect.

Cipher Prime has survived for the past 3 years in no small part due to publishing. To this day, we have never taken a loan or an investment to make our games. We have consistently developed one self-published game and one publisher distributed game. For us, this is a great approach and allows us to have that steady income we so dearly need in order to take greater risks with our self-published projects.

So, what exactly has been more profitable: self-publishing or going the traditional publisher route?

When looking at the numbers, things rarely seem cut and dry. Frequency is a very important thing. Milestone payments beat customer payments by a mile when in comes to peace of mind. Yet, those self-published earnings can often be much larger and really give you that oh-so-necessary sense of accomplishment.

What does this all mean? Are we really just blatantly trying to pimp old school publishing?

No.

Merely, we'd just like to point out it has it's place in this business and we're happy to have it. On any given day, we would always rather self-publish (sorry, indiePub) but, without the backing of our great publishers, you probably wouldn't be seeing too many Cipher Prime games. In fact, the funding from this iPad publishing deal will allow us to breathe for enough time to release our next self-published game, Pulse.

In closing, there really is no true statement here except. We are beyond happy about what we're doing. Every day we get to come into our beautiful office in Center City Philadelphia and make games. Another day in paradise.

For more information on the business and development directions of Cipher Prime, check out the official Cipher Prime Fractal Announcement on our company blog.

Site: Cipher Prime

Source: Cipher Prime